VR for Work Executive Insight #1 | What is the problem?
Why should your team or company dedicate time to evaluating VR for Work in 2020? Is there a specific problem you are looking to solve using virtual reality (VR)?
What it is not
A problem statement including “we want to use VR technology because it seems magical and/or futuristic”.
What it is
Solving the business case that only this technology unlocks for your business and adds to the bottom line, today.
If your goal is management and organisation-wide buy-in, you need to track metrics that matter to your business. You need to have a clear strategy from pilot to potential roll-out.
The devil is in the detail, and the problem statement needs be clearly identified. The plan needs to have buy-in from key stakeholders to ensure a good idea turns into a successful output.
An example of a problem solved
Acme Inc. came to us struggling to meet customers face-to-face and were turning to VR to augment their existing workflow, using virtual meeting rooms. Acme wanted to retain that in-person experience for a workshop session for small groups looking to complete highly focused, collaborative session.
They wanted to import assets that could be augmented by bringing them into a virtual space versus using Microsoft Teams. This was achieved this using 3D models and 360 site images in a collaborative space and measured it with the following logic:
“Sales team Acme replaced x amount of physical site visits and video calls with VR-first meetings.
This team generated $Y amount in closed sales from these sessions.”
Good problems create great results
Your company needs to have a tangible problem you need to solve right now to prove value. Instead of relying on future potential alone, and work that can’t be done using traditional tools like Teams or Zoom.
Understanding the potential value of this problem you’re trying to solve simplifies your value realisation tomorrow.
VR adoption, acceptance and roll-out planning hinge on early proving points, to de-risk future projects. Involving the right stakeholders as soon as possible will help flesh out the problem associated from pilot to full-service.
Want to learn about VR for Work?
We’re here to act as your digital concierge on your digital transformation journey. Reach out to us with any queries you have relating to virtual collaboration and improving your organisation using VR for Work.